Oscar Hammerstein Museum & Theatre Education Center
Re-brands and Launches an International Campaign to #SaveOscarsHome
Leaders of Award-Winning Local Creative Agencies Rally Behind the Nonprofit
Donating $25,000 in Marketing, Branding, and Video Services.
Philanthropist and Marketing Expert Keith Fenimore, is Appointed Co-President; The Organization Hires a Director of Philanthropy
DOYLESTOWN, PA(8/22/19) – The nonprofit Oscar Hammerstein Museum & Theatre Education Center -- in cooperation with Imbue Creative, Oxford Communications, Sun Graphics Media and ASGAV -- is proud to announce, and premiere, a new branding package that includes an intuitively-appealing website, an eye-catching logo, and an emotional call-to-action video. All creative efforts were donated to catapult the nonprofit’s goal of raising the funds to save Highland Farm, the former home of Oscar Hammerstein II located in Doylestown, PA, which is in jeopardy of sale and subdivision.
“With the support we have gained from our local politicians and the creative community, we are now poised to reach our full potential and save this national treasure. We are grateful that our talented creative community has leveraged their expertise and donated their time to elevate our mission and help #SaveOscarsHome,” says newly-appointed Board member and Co-President, Keith Fenimore.
The epicenter of the project, the nonprofit’s new website, was designed and built through a joint effort between Imbue Creative and Oxford Communication. The site is accessible and comprehensive, capturing all the significant elements the public needs to know -- what is at stake, the history of the property and the phases, timeframe, and deadlines involved to secure, restore, and renovate the property and, most importantly, a clear way for people to help.
The video was developed and produced by All Systems Go AV (ASGAV) and is a short-form call-to-action, designed to leverage Oscar’s most popular works to motivate viewers to donate and share the message with others.
Michael Piperno, Founder and President of Imbue Creative, said, “When we learned about the campaign to save Oscar Hammerstein’s home, we knew we had to help. Our team at Imbue is made up of people who care deeply about the arts, and many who are also artists themselves. We’re happy that our branding and design talents have contributed to saving this important landmark.”